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Israelis - and Zionists around the world - have tossed their Ben and Jerry’s Ice Cream into the trash bin. (Photo: Ron East)
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Less than 24 hours after receiving the news that Ben & Jerry’s announced they would not allow their ice cream to be sold in Judea & Samaria, what they called “occupied Palestinian territory,” there has been a grassroots backlash against this company.
Both the Israeli TV and social media channels are reporting that Israelis are boycotting B&J’s ice cream.
The trending emoji in Israel today are photographs of cartons of B&J in trash cans, thrown out by protesting Israelis.
‘You boycott us. We boycott you!’ is the new Israeli motto.
This ice cream company achieved something that Israelis thought impossible following the recent fractious national election. Ben & Jerry succeeded in uniting Benjamin Netanyahu with his political rivals Naftali Bennett and Yair Lapid in a coalition against this ice cream brand.
Following the announcement that they would remove their products from the territories, Bibi tweeted, “Now we Israelis know which ice cream NOT to buy.”
Yair Lapid called the decision, “a disgraceful capitulation to anti-Semitism and the BDS movement.”
Lapid, as Foreign Minister, said he would appeal to the 30+ US states that have anti-boycott laws to retaliate against the company.
Israeli Prime Minister, Naftali Bennett, said, “the company had made a moral mistake that will turn out to be a business mistake as well.”
The company founded in 1978 by two Vermont Jews, Ben Cohen and Jerry Greenfield, was sold to Unilever, but the influence of the founders is still relevant in the company today. And their influence reflects the woke values that has pervaded many American Jews in recent years, values that have led them away from traditional and legitimate values such as those pursued by mainstream Jews and Israel.
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Cohen and Greenfield echo the anti-Israel platform of the Vermont for Justice in Palestine which has accused Israel wrongly of “abuses of Palestinian human rights” while studiously ignoring the barbaric Palestinian “Pay to Slay” policy of rewarding Arabs who kill Jews, and the Palestinian authorities who, according to Human Rights Watch, abuse, arrest, torture, and kill Arabs who oppose their corrupt rule, both in Ramallah and in Gaza, while insisting that Israel withdraw from territory that was mutually agreed under the Oslo Accords must remain under Israeli administrative and security control until a permanent peace agreement with the Palestinians.
Cohen and Greenfield are wrong both on their business decisions and their biased and mistaken politics.
Ben & Jerry’s announced that their political ban would start in another year and a half due to their signed commercial commitments.
It is highly likely that, by that time, this company, headed by these two American Jews, will not find Israel a viable place to do business.
Israelis like choice, but not one that leaves a nasty taste in their mouths.
In Israel today, their ice cream is confined to the trash can.
Barry Shaw is the International Public Diplomacy Director at the Israel Institute for Strategic Studies.
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Thank you for choosing TheJ.Ca as your source for Canadian Jewish News.
We do news differently!
Our positioning as a Zionist News Media platform sets us apart from the rest. While other Canadian Jewish media are advocating increasingly biased progressive political and social agendas, TheJ.Ca is providing more and more readers with a welcome alternative and an ideological home.
We revealed the incursion of anti-Israel progressive elements such as IfNotNow into our communities. We have exposed the distorted hateful agenda of the “progressive” left political radicals who brought Linda Sarsour to our cities, and we were first to report on many disturbing incidents of Nazi-based hate towards Jews across Canada.
But we can’t do it alone. We need your HELP!
Our ability to thrive and grow in 2020 and beyond depends on the generosity of committed readers and supporters like you.
Monthly support is a great way to help us sustain our operations. We greatly appreciate any contributions you can make to support Jewish Journalism.
We thank you for your ongoing support.
Happy reading!
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