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For people growing up in Montreal, Petit Chic played a big role in the milestones throughout their lives – and still does.

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A small family business in Montreal, the quality selection is what makes Petit Chic unique. (Photo: supplied)

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Petit Chic is a small boutique located in the Outremont section of Montreal. For the past 38 years, Mrs. Schwartz and her daughters have run the store with efficiency and professionalism. Over the years, the youngest daughter Toby Friedman has taken over the daily responsibilities of managing the store. Whether it is ordering new clothes, guiding the employees or even the behind- the- scene financial aspects of the business, she does it all.

Toby has acquired a vast amount of knowledge and hands-on experience in business by working at Petit Chic since she was 15 years old. The business has been in the family for almost 4 decades, and Toby takes that responsibility very seriously. She strives to provide superb customer service to any customer who walks through the Petit Chic doors.

Malky L., a longtime customer at Petit Chic attests to the outstanding service Toby provides. “I have been a loyal customer for the past 25 years. I’ve shopped for my own children, starting from birth. Now, Baruch Hashem, I am blessed to be shopping for my grandchildren! I trust the staff at Petit Chic to help me find exactly what I’m looking for. They offer ideas and suggestions, without being pushy. When I shop there, I come home feeling satisfied to have bought quality, modest and fashionable wear for an affordable price.”

For people growing up in the Outremont (and even far beyond that), Petit Chic played a big role in the milestones throughout their lives. It is the place their parents bought them their first blanket, their camp wear and later on their graduation skirts. Parents who remember frequenting Petit Chic as children, now have the benefit of returning there to shop for their own kids. Most customers remember Toby as a young, determined teenager, and have been with her through the journey of running and growing the store.

As I walk into Petit Chic on a rainy morning, I marvel at the wide selection of clothes before my eyes. This is not the simple clothing shop I was expecting. I browse the different sections, only to discover that the store is stocked with every type of children’s clothing necessary.

Toby kindly explains to me, that while they may be a small family business, they have a huge selection to suit a diverse group of shoppers. The prices range from cheap to highly expensive, but the quality selection and modest wear are what make Petit Chic unique.

“People looking for quality clothes, the ones that last and remain in perfect condition, will not be successful at the big, inexpensive chain stores. The brands we carry in our store are classy. Customers come from all over Montreal to petit Chic, because they know we accept only the most quality brands. We’ve been carrying certain brands for many years.” Toby says as she leads me to a rack of clothing to feel for myself. I must agree, for the material feels soft, yet durable at the same time.

The entrance of Petit Chic is located at 1046 Bernard (Photo supplied)

“In addition, to strong brands, we service our Jewish clientele with our large Yom Tov collection before the Pesach and Sukkos seasons. We ensure that we have a variety of fine wear, perfectly suitable for our Holidays. Whether it is for boys, girls or babies, we have clothing to make all Jewish children feel dressed up for those special days.” Toby adds.

With the winter season coming our way, Petit Chic is all stocked up with thick, fully down lined coats to allow children to weather the frigid winter months. Toby points out the range of pricing. “We have coats for all our customers, regardless of how much or little you can afford.” She remarks. “Most customers though, would rather spend less on everyday clothing and spend the money on an expensive, warm coat. We Canadians know how cold the winter months are!”

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Ask anyone who is familiar with Petit Chic and they will affirm that this store is known for its wide selection of baby layette. The selection ranges from stretchies, hats, blankets, and recently Toby has added trendy baby pacifiers to make it a real one-stop shop for new parents. Mrs. Schwartz is fond of saying, “Here at Petit Chic we have everything, but the baby.”

To serve her customers to the best of her abilities, Toby makes sure to always have all the essential baby wear in stock, especially a unique line of Bris outfits. Petit Chic also offers gift wrapping and gift certificates, so that customers can buy beautiful, useful gifts for friends and family.

Toby also tries to bring in new items every so often. Sometimes it is thanks to some customer’s suggestion, while other times it comes from the Paris or New York shows Toby frequents. “I’m always looking for new ideas that may interest our customers. Lately, we have begun carrying a full line of children’s shoes. They are great quality, fashionable and surprisingly inexpensive. We have gotten great feedback.” Toby tells me.

Also, something new is the impressive teen wear Petit Chic has just stocked up on. “We were receiving lots of requests for a modest, better quality teen line, and Baruch Hashem, we are now able to provide that.”

As Toby and I chat, she is busy opening up her mail and skimming through them. I realize that one must be a multi-tasker to run a successful business.

Something new is the impressive teen wear Petit Chic has just stocked up on (Photo supplied)

When customers walk in, I sense a familiarity between them and Toby. As Toby helps them out, they chitchat about their lives and families. Their conversation elicits a smile or sometimes a laugh. I know people come here to shop for clothes, but they seem to be getting more. The friendly, pleasant vibe feels appropriate for a small family run business!

I observe Toby as she serves a young customer looking to buy her baby a warm hat, for the upcoming frigid winter days. With patience and kindness, Toby points out the pros and cons of each item. I’m amazed when I see Toby taking a minute to compliment the mother on her new baby!

I ask Toby what she wants a customer to see when they walk in to Petit Chic. Her answer is simple: “I want to be able to fill each customer’s needs. Regardless of your budget or style, I want Petit Chic to be the place where you find the wear you are looking for.”

I linger a few moments longer to take in the calm, friendly environment surrounding me.

I know that shopping can be stressful, especially for those with several children, but with Toby servicing you at Petit Chic it seems quite simple!

Petit Chic is located at 1046 Bernard. Their phone number is 514-271-9022. Instagram: petitchic_mtl .

To have your business featured here contact: scherlibby@gmail.com

Libby Scher is a freelance journalist living in Montreal. She writes about her local Hasidic community and has been featured in many Jewish publications.

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Thank you for choosing TheJ.Ca as your source for Canadian Jewish News.

We do news differently!

Our positioning as a Zionist News Media platform sets us apart from the rest. While other Canadian Jewish media are advocating increasingly biased progressive political and social agendas, TheJ.Ca is providing more and more readers with a welcome alternative and an ideological home.

We revealed the incursion of anti-Israel progressive elements such as IfNotNow into our communities. We have exposed the distorted hateful agenda of the “progressive” left political radicals who brought Linda Sarsour to our cities, and we were first to report on many disturbing incidents of Nazi-based hate towards Jews across Canada.

But we can’t do it alone. We need your HELP!

Our ability to thrive and grow in 2020 and beyond depends on the generosity of committed readers and supporters like you.

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