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When YouTube didn’t have makeup videos in Hebrew, she created an empire out of it

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Ashley Waxman Bakshi Making up her own YouTube success

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Once upon a time, a little girl was born in Canada . She grew up, joined the Israeli army, met her Prince Charming, and became Israel’s biggest YouTube celebrity. Sounds like a fairytale, but it isn’t! That’s exactly the life of Ashley Waxman Bakshi. Ashley took time out of her hectic schedule to speak to thej.ca.

Ashley was born in Hamilton, Ontario on October 15th, 1985. She was the surprise youngest child of Hy (z’l)  and Claire. Hy and Claire already had 3 sons – Yaron was 20, Eitan 18, and Yishsai was 13. Her family was thrilled with their little miracle and showered her with love and affection. Ashley attended Hamilton Hebrew Academy, went to camp every summer and enjoyed being part of her community.

At age 12, her father’s work took them to Toronto, which proved to be difficult for Ashely. As a child with ADHD, starting at a new school and making friends was a lot for her. But she persevered, making friends along the way. In her teen years, she also started flying to Israel to spend the summer with her family.

She finished high school early before turning 18, so she decided to study makeup and started working at Mary Kay, which she did through university, a time she remembers fondly. She also went on a Birthright Tour where she says she had her first thoughts of “one day” making Aliyah.

We were curious to know what would take Ashley out of the comforts of Canada to move alone to serve in the army. She says she was moved by the death of Michael Levin https://www.jns.org/fallen-israeli-american-soldiers-commemorated-in-special-jerusalem-ceremony/. “How can I sit here comfortably in Canada?” was her thought. Ashley was also very involved in Hasbara while at York University.

In 2006, she made Aliyah, enlisting in the IDF and became an officer in the IDF, an accomplishment she’s very proud of. While in the army, she met her future husband, Idan.

Fast forward a few years, Ashley and Idan were enjoying their lives in their rented Tel Aviv apartment, when Ashley looked at YouTube for content in Hebrew about makeup. Surprised not to find any, she decided to make a video about cleaning makeup brushes. Then she made a tutorial using Mac makeup( she eventually quit her job at the ministry of defence to work full time to learn about Israeli women and makeup).

One by one, the videos kept coming- and so did the viewers (yours truly being one). Fast forward 8 years later, Ashley has created an empire- Two YouTube Channels https://www.youtube.com/c/awbmakeup and https://www.youtube.com/c/BehindTheBakshis (her more candid family channel) tv shows, a makeup and perfume line (yes she ships to Canada!) https://www.awbmakeup.co.il/en/ and a podcast – The Woman Abroad. 

Between her 2 YouTube channels she has amassed almost 350 000 followers. There’s also her Instagram https://instagram.com/ashleywaxmanbakshi?igshid=zcdujrgmt1no and TikTok https://vm.tiktok.com/ZS9M7jRg/

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She does all this while keeping an immaculate house( her cleaning/ organizing videos are the best) raising 4 gorgeous kids and sharing the good and bad of living in Israel. Her videos can be quite candid and she doesn’t shy away from talking about touchy subjects- online bullying, mental health and health issues she has gone through. 

One health issue that has shaped her life was gestational diabetes, which despite eating well and exercising, were a factor in 2 of Ashleys’s pregnancies. She decided to do research about it and discovered a new passion – nutrition. She is currently studying online for a holistic nutrition certification.

Ashley and her channel have grown through the years, and while she started as a makeup channel, it’s grown into much more – a lifestyle channel. From discussing favourite skincare products, baby items, furniture, design and decor of her home and more recently, cooking-something she admitted she wasn’t good at, but was getting better ( her videos feature hilarious fails and successes in the kitchen).

Ashley with her 4 children, Lia 6, Aria 4, Emanuel 2, and little Sophia 1

Ashley was very upfront that she’s “85% Canadian,15% Israeli”. She teaches her children, Lia 6, Aria 4, Emanuel 2, and little Sophia 1, to speak and read English, to be polite and tolerant. She says the lack of tolerance is the one thing she really has a hard time with in Israel. Her favourite thing about Israel? The sense of family, of helping each other.

Not all of the attention Ashley has received has been positive. Making her mark online, Ashley has faced her share of online trolls describing her as an “airhead” who is “materialistic and stupid”.  Ashley credits her Canadian upbringing and Israeli fortitude for enabling her to turn a blind eye to those who try to tear her down.

Speaking to thejc.com Ashley stated, “people initially find me because they want to know about make-up, but they stay because they like the values and underlying messages. I feel like I’m making a difference. Who knows, maybe in 20 – 30 years I may go into politics.”

As to what Ashley missed most about Canada her answer was typical Canadian: “big sweaters, pumpkin spice lattes, Timbits and pumpkin patches.” So, it seems you can take the girl out of Canada, but you can’t take Canada out of the girl.

Shirli East has been a licenced esthetician in Manitoba since 1994. She has been a spa manager, instructor, MC College school director (hair, esthetics and fashion design) and is currently a professional training coordinator with the province of Manitoba and is considered a subject expert in the area of esthetics. 

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We revealed the incursion of anti-Israel progressive elements such as IfNotNow into our communities. We have exposed the distorted hateful agenda of the “progressive” left political radicals who brought Linda Sarsour to our cities, and we were first to report on many disturbing incidents of Nazi-based hate towards Jews across Canada.

But we can’t do it alone. We need your HELP!

Our ability to thrive and grow in 2020 and beyond depends on the generosity of committed readers and supporters like you.

Monthly support is a great way to help us sustain our operations. We greatly appreciate any contributions you can make to support Jewish Journalism.

We thank you for your ongoing support.

Happy reading!

Thank you for choosing TheJ.Ca as your source for Canadian Jewish News.

We do news differently!

Our positioning as a Zionist News Media platform sets us apart from the rest. While other Canadian Jewish media are advocating increasingly biased progressive political and social agendas, TheJ.Ca is providing more and more readers with a welcome alternative and an ideological home.

We revealed the incursion of anti-Israel progressive elements such as IfNotNow into our communities. We have exposed the distorted hateful agenda of the “progressive” left political radicals who brought Linda Sarsour to our cities, and we were first to report on many disturbing incidents of Nazi-based hate towards Jews across Canada.

But we can’t do it alone. We need your HELP!

Our ability to thrive and grow in 2020 and beyond depends on the generosity of committed readers and supporters like you.

Monthly support is a great way to help us sustain our operations. We greatly appreciate any contributions you can make to support Jewish Journalism.

We thank you for your ongoing support.

Happy reading!

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